American Motors’ Javelin was the only American pony car to be built in Australia.
Just 258 went down the Australian Motor Industries production line between 1968 and 1972.
This makes the stylish two-door coupe a rare car in this country, and one that attracts plenty of attention whenever their owners take them out of the garage.
The Javelin’s development has it genesis in an AMC concept car that debuted at the same time as the Ford Mustang in 1964.
Called the Tarpon, it was a fastback coupe and based on the compact Rambler American.
AMC’s design boss, Dick Teague, wanted the Tarpon to compete with the Mustang, but Roy Abernethy, AMC’s CEO, thought the design looked better on the longer, wider Rambler Classic platform.
Abernathy was wrong, big time. The result was the Rambler Marlin — an ugly car.
With sales of the Marlin not going to plan, the decision was taken in late 1965 to develop a true Mustang competitor.
This was a bold step for a company that was renowned for marketing staid, smallish (in American terms) sedans and wagons.
To generate publicity and awareness in the minds of the buying public and dealers, AMC developed a number of concept cars and trucked them around the USA.
Appearing between 1966 and 1968 they were the AMX concept (two versions) AMX II, AMX III Sportswagon, AMX Cavalier and Vixen.
The Javelin, which was cleanly styled and took many design cues from the concept cars, appeared in August 1967 and was well received.
Trouble was, the Javelin was really too late to the pony car party to have any great impact.
The Mustang, Camaro, Barracuda and Firebird had most of the market. AMC did sell 55,000 in 1968 but by 1974 the decision was taken to drop it from the line up.
AMC also launched a shortened version of the Javelin, the legendary AMX. It was based on two of the AMX I and AMX II concept cars.
AMC sold 19,134 AMXs during it production run, of which 24 were built in Australia between August 1969 and July 1970.
The Javelin was an expensive automobile in Australia. Back in 1968, a new Javelin cost $7495. That’s almost twice the price of the new Holden Monaro GTS 327 ($3800) and XT GT Falcon ($4200).
Just 90 Javelins were sold in 1968, with the other 168 selling in the next three years.
David Burrell is the editor of retroautos.com.au