What better way to get noticed than put Sabrina in your TV commercial.
And that’s just what Caltex did back in the 1950s.
Who’s Sabrina you ask?
Born in 1936, her real name was Norma Ann Sykes and she only died 12 months ago.
Norma was a minor starlet modelled on the likes of Marilyn Monroe, with an hourglass figure and enormous boobs.
Look her up.
But before you do, here’s a bit of trivia for you car buffs.
In 1974, an unkind British motoring press bestowed the name “Sabrinas” on the big rubber bumper blocks added to the MG MGB, Midget and Triumph TR6 – a step taken to meet US safety regulations.
Then there’s the Caltex petrol advertisement featured here that was filmed entirely on location in Sydney’s Manly in 1959 – where else but Manly?
It’s said to have caused absolute traffic chaos as the locals came out to have a squiz.
Sabrina’s earned a reported 300 pounds, plus a handsome fee for each time the commercial was shown.
It was shown during “Caltex Theatre” programs on ATN Channel 7, Sydney and GTV Channel 9, Melbourne.