Guess where Ford shot the advert for the new Fiesta ST?
Believe it or not 400 metres below ground in one of Europe’s largest salt mines.
Shot at a secret location with World Rally Championship driver Elfyn Evans at the helm, the Fiesta ST is seen slipping and sliding in the tunnels.
The sound of its 1.5-litre turbocharged engine is amplified by its surroundings as it tackles a high-speed drop through the narrow entrance tunnel.
“The salt is actually like fine gravel to drive on, quite slippery to be honest, especially on road tyres,” Evans said.
“You expect it to be claustrophobic but actually it’s quite the opposite, a great place to really enjoy the new Fiesta ST.”
Ford’s Europe’s Greatest Driving Roads series has put a range of performance vehicles in some of the most stunning environments across the continent, including the Ford GT, Focus RS and Mustang Convertible – from the Arctic Circle in Norway, to the sunny climes of Mallorca.
Until now however all the locations have been above ground.
Ford chose the secret salt mine location for new TV advert Undertrack that sees the car put through its paces within the mine’s 60km network of tunnels.
Temperatures are a constant 16 degrees but safety precautions required that a skeleton crew was used for the three-day shoot.
“The drama of the tunnels and the chance to show off Fiesta ST’s ability on a different type of surface were a big part of choosing this unique location,” Ford Performance director, Leo Roeks, said.
“It wasn’t a typical race track, it was somewhere we could drive this great car to its full potential.”
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