Sounds Italian and is backed by the Indians, but the world’s newest car maker is actually based in Germany.

Automobili Pininfarina plans to develop and produce fully-electric, ultra-luxury cars at the pinnacle of design and desirability in their respective segments.

CEO Michael Perschke said the company is a pioneering new business created to service the most discerning clients in the world.

“Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market,” he said.

Totally funded by Mahindra & Mahindra , the new brand has tempted some significant talent to move to Munich, with experience from brands such as Audi, Bentley, Bugatti, Ferrari, Jaguar Land Rover, Maserati, McLaren Automotive and Volvo.

It will offer a range of extremely luxurious and high-performance EVs designed and built in a close partnership with Pininfarina SpA, the legendary Italian automotive styling house.

The first of these is codenamed PF0 and will be an ultra-low volume, ultra-luxurious fully-electric hypercar.

Pininfarina SpA will take an influential role in design and production based on almost 70 years experience producing many of the world’s most iconic cars.

The successful Mahindra Racing Formula E team will collaborate on technical issues.

In less than two years, Perschke and his team hope to present the first customer with a car of unmatched performance and unprecedented heritage.

We have attracted some of the best automotive industry talent from all corners of the globe,” Perschke said.

“Now this team is completely focused on delivering ground-breaking, highly desirable vehicles through a business strategy which will see Automobili Pininfarina become the most sustainable luxury automotive business in the world.”

Concept design images of the PF0  will be revealed ahead of private client viewings of the all-electric ultra-luxury hypercar during Monterey Car Week in August.

An ultra-low volume, ultra-luxury electric hypercar, PF0 will cost between $2.0 and $2.5 million.

It will be followed by a range of low-volume all-electric cars, including luxury SUVs, sold and serviced through a network of experienced luxury car retailers.

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Riley

Chris Riley has been a journalist for almost 40 years. He has spent half of his career as a writer, editor and production editor in newspapers, the rest of the time driving and writing about cars both in print and online. His love affair with cars began as a teenager with the purchase of an old VW Beetle, followed by another Beetle and a string of other cars on which he has wasted too much time and money. A self-confessed geek, he’s not afraid to ask the hard questions - at the risk of sounding silly.