The birth of a new car is always exciting. But the launch of a virtual car requires a leap of faith, because . . . well . . . it’s not real (and you can drive it).
Nevertheless Audi is upbeat about the future of its RSQ e-tron, a fictional, virtual performance concept car created for Twentieth Century Fox’s animated film Spies in Disguise.
The fully-electric model, created by Audi design in co-operation with Blue Sky Studios, will be driven by super-spy, Lance Sterling — voiced by Will Smith.
The RSQ e-tron combines automated driving with artificial intelligence and “transformational” technology.
The animated family film is due for release in September next year.
With a hologram speedometer, electric mobility and fully automated driving technology, Audi says the two-seat concept embodies the visionary design language of the brand.
In the movie, super-agent Lance Sterling needs a performance car that will complement his prowess.
Along with such features as fully automated driving mode and other Audi assistance systems, the animated concept car also has a brace of special secret agent toys.
The Audi RSQ e-tron is about building brand awareness for e-tron full-electric mobility.
“An international espionage story with future technologies that can save the world is the perfect match for the Audi brand,” Vice President of Marketing Communication at AUDI AG, Giovanni Perosino, said.
“Similar to our cars, fun, innovation and performance are key elements of the storyline.”
Audi plans to collaborate with Twentieth Century Fox and Blue Sky Studios to produce another custom, animated content piece in 2019, featuring Lance Sterling and scientist Walter Beckett — voiced by actor Tom Holland.