People love their pets.

Over the past decade, Gen Z and Millennials accounted for more than half of the growth in the population of pet owners, according to the report Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets, by Market research firm Packaged Facts.

Further, the report estimated that the 57 million 18- to 39-year-old pet owners account for 41 per cent of all adults owning pets.

Many businesses find that adopting pet-friendly policies both attracts and retains workers.

According to CBS News (Employers offer “pawternity” benefits to attract animal lovers) pet-friendly policies could range from offering new pet owners “pawternity leave” to help adjust newly adopted pets to a new home or allowing workers to use paid time off when pets become ill.

A host of IoT, big data, and analytics solutions keep pet owners informed in real time about what their pets do and how happy they are when their owners work away from home.

“Many owners have to leave their dogs for long periods while they are at work,” said Nick Hill, founder, and CEO of Sure Petcare, which provides pet monitoring technology.

“We found they wanted to understand what their dogs were doing while they were apart. Knowing what your dog’s day was like when you get home can be very reassuring or enlightening.”

Sure Petcare sells the Animo activity tracker and behavior monitor for dogs.

This IoT device is placed on a dog’s collar and collects data on a 24/7 basis.

Device storage enables it to retain data for as long as three weeks.

This data is then uploaded to the cloud and is accessed by dog owners on their mobile devices.

However, when users link into the cloud, they get more than just data.

Animo uses an adaptive algorithm that learns, interprets, and provides facts specific to the dog.

“The data collected allows owners to understand what their pets do when the pets aren’t with them,” said Hill. “This covers everything from pets getting enough rest or being relaxed. Dog owners can also see how much exercise their dog gets and even that the dog walker has been in and walked the dog.”

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