The 1934 Chrysler and DeSoto Airflows are almost forgotten cars.

But back in the day they made big news in the USA.

They are widely recognised as the first truly modern car.

In the early 1930s Walter P. Chrysler decided to make a definitive statement by marketing a truly unique car to the US buyers to celebrate the 10th anniversary of the founding of the company which bore his name.

Mr Chrysler gathered his three favourite engineers — Carl Breer, Fred Zeder and Owen Skelton — and gave them the task of designing an aerodynamic car.

Form and purpose was to drive function and styling.

Chrysler said it was how cars would be built, ride and look in the future.

The engineers decided that the passenger compartment should be cradled between the axles so that rear seat passengers were not subjected to a harsh ride while perched over the rear axle, as was the case in all other cars of the time.

This was achieved by moving the engine forward over the front wheels by 10cm.

Cabin space was dramatically improved as well and the Airflow was the first American car to seat three abreast in comfort.

While cars of the day still had frames made of wood attached to a heavy chassis, the Airflow featured a steel truss-famed body welded to a lightweight chassis.

This delivered surprising rigidity and passenger safety for the era.

The suspension was also a departure from conventional wisdom.

The engineers lengthened the front and rear springs, delivering the classic American “boulevard soft” ride, cushy and isolated from the road.

All other manufacturers followed suit quickly.

Not content with all of that innovation, it was the first car subjected to serious wind tunnel testing.

Orville Wright supervised it all and the results determined the Airflow’s very different shape.

Too different a shape, as it turned out.

Despite rave reviews at the New York Auto show in January 1934, the rounded, sloping nose and tear drop rear end did not find favour with the buying public.

Sales never met expectations and within 18 months a companion model, the Airstream, was released with a less radical front end.

But the damage was done and by 1937 the Airflow was withdrawn.

An Airflow prototype still exists today.

It’s on display at the Chrysler Heritage Museum in Detroit.

It is painted a dull brown but its future focus is evident when compared to other cars of the day.

An Airflow was driven in the 1953 Redex Trial.

There are less than 10 currently in Australia.

Toyota’s first car, launched in 1936, was a slightly smaller copy of the Airflow.

David Burrell is the editor of retroautos.com.au

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Burrell

David Burrell is founder and editor of Retroautos.com.au, a free online classic cars magazine. Dave has a passion for cars and car design. He's also into speedway, which he's been writing about since 1981. His first car was a rusted-out 1961 Vauxhall Velox. His daily driver is a Pontiac Firebird. Prior to starting Retroautos, David was an executive in a Fortune 500 company, working and living in Australia, NZ, Asia, Latin America and the UK.