In the heyday of the American automobile industry, General Motors decided to stage a series of extravagant Motorama car shows.
The idea of these Motorama events was to demonstrate its superiority to rivals and consumers, with an unparalleled display of technical and engineering capabilities — together with styling and leadership.
From 1950 through to 1961, GM staged eight of these lavish, touring car shows which became one of the major public drawcards in the United States.
It was here that GM revealed its ‘dream cars’, one for each division — GMC, Cadillac, Buick, Oldsmobile, Pontiac and Chevrolet — and positioned them alongside upcoming production models.
Starting this Thursday, our resident historian David Burrell takes us behind the scenes of the Motorama juggernaut, with a look at these fabulous dream machines.
With an ‘All-Access’ pass to GM’s archives, Mr Burrell reveals previously secret files that show how some of America’s most revered nameplates originated and were designed.
The 1955 Motorama show is considered GM’s best effort.
Over the coming weeks we will take a closer look at these dream cars:
- Chevrolet Biscayne
- Cadillac La Salle Roadster and Sedan
- Pontiac Strato Star
- Buick Wildcat III
- Oldsmobile Delta 88
- Cadillac Eldorado Brougham
- GMC L’ Universelle
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